Whether it is a superior product, unique offering, or unbelievable customer service, having an “unfair advantage” in your industry is necessary for your company to grow beyond your local area. Without one, you will quickly find it difficult to stand out among the competition.
Social media marketing offers the opportunity for your company to create that advantage. This is an area where your company can create incredible value for your customer, showcase your best offerings, and ultimately become a brand people recognize and respect.
Sound too good to be true? Look at what companies like Coke and Dove have done with social media. And they are just a couple examples, small businesses have seen massive success through the creative use of social media marketing as well (like with DollarShaveClub.com’s viral video).
Here are 6 advantages social media offers your company.